Elsa Schiaparelli

Elsa Schiaparelli fragrance ad collection

Perfumes and fragrance ads by Elsa Schiaparelli.

Elsa Schiaparelli Fragrances

The fragrance line by fashion designer, Elsa Schiaparelli, was launched in 1928. Website

Elsa Schiaparelli perfumes
Elsa Schiaparelli perfumes (left to right): Succes Fou, Sleeping, Si, Le Roy Soliel, Snuff, Shocking, Zut

Elsa Schiaparelli, fashion designer

Elsa Schiaparelli, (10 Sept. 1890 - 13 Nov. 1973) was an Italian fashion designer, at the top of the Parisian haute couture between the World Wars. Her designs were inspired by Dada and Surrealism art, and she worked with artist, such as Salvador Dali and Jean Cocteau, in the creation of some of her more memorable fashions. Art was so much a part of her design process that her rival, Gabrielle "Coco" Chanel, referred to her as "that Italian artist who makes clothes."

Influential artists created the advertising campaigns for "Schiap's" fragrances. Salvador Dali's print was used in a Shocking campaign. Raymond Peynet leant his "Lovers" in a Valentine's ad for Succes Fou. Fashion illustator, Marcel Vertes, who Elsa Schiaparelli also worked with on the costume design (Zsa Zsa Gabor) and set design of Moulin Rouge (1952), created numerous ads for Shocking, Zut, and Snuff fragrances, among others.

Schiaparelli made famous the use of fashionable zippers in day and evening wear, using large buttons of butterflys and bees, and her color Shocking Pink (known in America as Hot Pink). The bright magenta color was used in the packaging of her Shocking perfume, designed by Surrealist painter, Leonor Fini. The fragrance bottle resembles a woman's torso, which Elsa took inspiration from using Mae West's tailor dummy (Mae West was a long time customer of Schiaparelli, as was Daisy Fellowes, whose Cartier pink diamond inspired the color of shocking pink).

Elsa Schiaparelli & Salvador Dali
Elsa Schiaparelli & Salvador Dali

Elsa Schiaparelli's "Schiap Shop" was established at 27 place Verdome, Paris. Elsa started making fashionable knitwear which led into a wide range of clothes and accessories designed in her avant-garde style. Schiaparelli is not associated with Pikenz.

Elsa Schiaparelli Perfumes

  • 1928 - S Parfum (Signature fragrance. A bittersweet perfume with notes of lily and hyacinth. Re-launched in 1961.)
  • 1928 - S Eau de Toilette
  • 1930 - Jealousy
  • 1930 - Duo
  • 1933 - Flippant Parfum
  • 1933 - Syncopate
  • 1933 - Botticelliana
  • 1933 - Shsh
  • 1934 - Salut Parfum (A simple trapezoidal bottle, possible designer Jean-Michel Frank, with distinctive S on the label and packaging box.)
  • 1934 - Schiap (Bottle designer, Jean-Michel Frank.)
  • 1934 - Soucis de Schiaparelli (Bottle designer, Jean-Michel Frank.)
  • 1936 - Floraison
  • 1936 - Shocking - (A floral woody amber "oriental" parfum with top notes of bergamot and estragon, heart notes of honeysuckle, rose and jasmine, and base notes of musk and civet. Classified as a F1f. Bottle inspired by Salvador Dali's paintings of women flower seller, sculpted by Eleonore Fini based on Mae West's curvaceous torso and draped in shocking pink. Bottle originally make in Czechoslovakia. Re-launched in 1998.)
  • 1937 - Le Six Parfum
  • 1938 - Shocking in the Box
  • 1938 - Sleeping (A sweet and heavy parfum with a touch of vanilla. Bottle designed by Salvador Dali, made by Baccarat. Available in USA in 1939.)
  • 1938 - Sleeping Cologne
  • 1938 - Beau Geste
  • 1939 - Spin to Win
  • 1939 - Salut de Schiaparelli
  • 1939 - Snuff (Masculine parfum. Bottle is shaped like a pipe and presented in a cigar shaped box. Launched in USA in 1940. Relaunched in 1977 by Schiaparelli-Pikenz as an aromatic chypre eau de toilette, classified at D6m.)
  • 1939 - Set to Music (Presented in a music box.)
  • 1940 - Shocking Scamp
  • 1941 - Stage
  • 1941 - Stunt
  • 1941 - So Sweet parfum
  • 1942 - Silence
  • 1942 - Spanking
  • 1943 - Radiance (Advertising designed by Salvador Dali.)
  • 1943 - Sans Souci
  • 1945 - Seraphique
  • 1946 - Le Roy Soleil (A celebration of the end of World War II by recalling the days of the Sun King Louis XIV. The three-dimensional seascape crystal bottle has a large blazing sun stopper, designed by Salvador Dali and made by Cristalleries de Baccarat.)
  • 1946 - Stratosphere
  • 1947 - Sotto Voce
  • 1948 - Vert Zut
  • 1949 - Eau de Santé
  • 1949 - Zut! (In that age the name was a rude French expletive, "Damn!" now considered mild. Created by Nathalie Feishauer of Givaudan-Roure, a fresh fruity oriental fragrance with notes of bergamot, black currant, cyclamen, marigold, ylang-ylang, linden flower, jasmine, lily of the valley, rose, orris, tonka bean, incense, vanilla, cedar, sandalwood and musk. Presented in bottle that depicted a woman's torso from the waist down-wards with her star-studded skirt around her ankles, leaving her wearing only her underwear and a taffeta ribbon belt and was packaged in be-ribboned box in an unusual shade, which became known as Vert Zut. Re-launched in 1997.)
  • 1950 - Flirtation
  • 1950 - Blessed Event
  • 1952 - Sport (An eau de cologne.)
  • 1952 - Succès Fou ("Raving Success." Parfum in leaf-shaped bottle designed by Michel de Brunhoff, advertising art by Raymond Peynet. Available in USA in 1953.)
  • 1952 - Chloro-Cologne
  • 1956 - Spring 'n Summer
  • 1957 - Si ("Yes." Bottle in the shape of a gilded Chianti bottle, named after the famous Juliatte Greco song.)
  • 1958 - Voyageur
  • 1959 - Scent of Mystery (Created by Michael Todd Jr.; there was a film of the same name.)
  • 19?? - La Fiesta
  • 19?? - Shalimar de Chine
  • 19?? - Shocking Eau de Cologne
  • 19?? - Snuff (After shave lotion.)
  • 19?? - Gardenia